Oriental 
	Globalization
	
	 
	
	Jan Nederveen 
	Pieterse
	
	 Theory 
	Culture Society 2006; 23
	
	 
	
	The critique of Eurocentrism has gone through several rounds. The 
	first round was primarily a critique of Orientalism. Edward Said and Martin 
	Bernal, among others, focused on cultural bias and racism in Eurocentric 
	history. Others addressed Eurocentric biases in development thinking (Samir 
	Amin, Paul Bairoch, Stavrianos) and historiography (Eric Wolf, James Blaut, 
	Jack Goody).
	
	Subaltern Studies 
	made further contributions revisioning history from the point of view of the 
	global South. A further strand, global history, generated critical 
	historical studies that document the significance of, in particular, Asia 
	and the Middle 
	East in 
	the making of the global economy. Janet Abu-Lughod focused on the Middle 
	East, Marshall Hodgson on the world of Islam, K. N. Chauduri on South Asia, 
	André Gunder Frank on East and South Asia, Kenneth Pomeranz, Robert Temple 
	and Bin Wong on China, Eric Jones on Japan, and Anthony Reid on South-east 
	Asia, along with many other studies. This body of work not merely critiques 
	but overturns the conventional perspectives and implies a profound 
	rethinking of world history that holds major implications for social science 
	and development studies.
	
	 Arguably this body 
	of literature converges on a major thesis: the Orient came first and the 
	Occident was a latecomer. Frank’s ReOrient settles 
	on 1400–1800 as the time of ‘Asian hegemony’ (1998: 166). ‘The two major 
	regions that were most “central” to the world economy were India and China.’ 
	This centrality was based on ‘greater absolute and relative productivity in 
	industry, agriculture, (water) transport, and trade’ and was reflected in 
	their favorable balance of trade, particularly of China (1998: 
	127). Pomeranz’s The 
	Great Divergence offers 
	meticulous comparisons of developments in China and Britain and 
	Geoffrey Gunn (2003) draws attention to South-east 
	Asia as 
	a ‘first globalizer’.
	
	 In general outline, 
	the Orient-first thesis runs as follows. Global connections may go back to 
	3500 BCE or earlier still, but 500 CE may rank as the start of oriental 
	globalization and 600 as the beginning of the big expansion of global trade. 
	This timing is based on the revival of camel transport between 300 and 500. 
	At the time the global economy was centred on the Middle East with Mecca as 
	a global trade hub. In 875 Baghdad ranked 
	as a ‘water-front to the world’ linked to China (Hobson, 
	2004: 40). The Middle East remained the ‘Bridge of the World’ through the 
	second millennium, but by 1100 (or later by some accounts) the leading edge 
	shifted to China where 
	it remained until the 19th century. In China’s ‘first industrial miracle’ 
	‘many of the characteristics that we associate with the eighteenthcentury 
	British industrial revolution had emerged by 1100’ (Hobson, 2004: 50) with 
	major advances in iron and steel production, agriculture, shipping and 
	military capabilities. From Japan to 
	the Middle East, the East was the early developer – far ahead of Europe in 
	agriculture, industry, urbanization, trade networks, credit institutions and 
	state institutions. Several historians note that ‘none of the major players 
	in the world economy at any point before 1800 was European’ (Hobson, 2004: 
	74). The East was also expansive: the Afro- Asian age of discovery preceded 
	Columbus and Vasco da Gama by about a millennium (Hobson, 2004: 139).
	
	Europe was 
	a late developer. Eastern ideas and technologies enabled European feudalism, 
	the financial revolution in medieval Italy and 
	the Renaissance: ‘oriental globalisation was the midwife, if not the mother, 
	of the medieval and modern West’ (Hobson, 2004: 36). In Hodgson’s words, the 
	Occident was ‘the unconscious heir of the industrial revolution of Sung China’ 
	(in Hobson, 2004: 192). Hobson dates China’s 
	central role earlier and extends it later than Frank does. According to 
	Hobson, in shares of world manufacturing output, China outstripped Britain 
	until 1860 and ‘the Indian share was higher than the whole of Europe’s in 
	1750 and was 85 percent higher than Britain’s as late as 1830’ (2004: 77, 
	76). In terms of GNP, the West only caught up with the East by 1870; in 
	terms of per capita income, a less representative measure, the West caught 
	up by 1800.
	
	I will discuss three 
	specific critiques of Eurocentrism that this literature contributes and then 
	give an assessment of this literature. One of the cornerstones of 
	Eurocentrism is the idea that China turned 
	away from maritime trade and that this caused its gradual decline and opened 
	the way for the expansion of European trade in Asia. 
	The revisionist literature argues that the closure of China (and Japan) 
	is a myth and the diagnosis of decline is likewise mistaken. It is true that China did 
	not choose the path of maritime empire, but Western historians have mistaken 
	the official Chinese imperial legitimation policy of upholding the Confucian 
	ideal and condemning foreign trade with the actual trade relations which 
	continued and flourished. That China remained 
	the world’s leading trading power shows in the ‘global silver recycling 
	process’ in which ‘most of the world’s silver was sucked into China’ 
	(Hobson, 2004: 66; Frank, 1998: 117).
	
	Another cornerstone 
	of Eurocentrism is Oriental despotism (and variations such as Weber’s 
	patrimonialism). In contrast, the revisionist literature argues that states 
	such as China and Japan had at an early stage achieved ‘rational’ 
	institutions including a ‘rational-legal’ centralized bureaucracy, 
	minimalist or laissez-faire policies 
	in relation to the economy and democratic propensities, while the European 
	states during the 1500–1900 ‘breakthrough period’ were far less rational, 
	more interventionist and protectionist, and less democratic: ‘eighteenth 
	century China (and perhaps Japan as well) actually came closer to resembling 
	the neoclassical ideal of a market economy than did Europe’ (Pomeranz, 2000: 
	70). Light taxation and laissez-faire attitudes 
	to enterprise were common in the East long before the West and trade tariffs 
	were consistently far higher in the West than in the East throughout the 
	period of comparison, which shows that the Oriental despotism thesis is 
	faulty.
	
	 The centrepiece of 
	Eurocentrism is the judgement that other cultures lacked the European 
	commitment to enterprise and accumulation. Weber highlighted the Protestant 
	ethic and described Islam and Confucianism as obstacles to modern 
	development. But many observers have noted the penchant for commerce in the 
	Islamic world. Viewing Confucianism as an obstacle to development involves 
	historical ironies too: what ranked as an obstacle in the early 20th century 
	was recast as the Confucian ethic hypothesis to account for the rise of the 
	Asian Tigers in the late 20th century. An additional irony is the influence 
	of Confucianism on European thinking. That behind Adam Smith stood François 
	Quesnay and the Physiocrats is a familiar point, but the Physiocrats’ 
	critique of mercantilism was inspired by Chinese policies and the philosophy 
	of wu-wei or
	
	non-intervention, 
	which goes back to well before the Common Era (Hobson,  2004: 
	196). Thus, Confucius emerges as a patron saint of the European 
	Enlightenment.
	
	What is the 
	significance and status of oriental globalization literature at this stage? 
	There are echoes of dependency theory in this body of work for if it wasn’t 
	European genius or other endogenous factors that turned the tide, the role 
	played by colonialism and imperialism in changing the global equation must 
	be greater than is acknowledged in Eurocentric perspectives. One thinks of 
	Eric Williams’s work on slavery, Walter Rodney on Africa and 
	other studies. But dependency theory was structuralist while the recent 
	revisionist history rejects a global structural approach (such as 
	world-system theory) and reckons with contingency and devotes attention to 
	agency and identity formation: ‘material power in general and great power in 
	particular, are channeled in different directions depending on the specific 
	identity of the agent’ (Hobson, 2004: 309). Dependency thinking came out of 
	the era of decolonization while the allegiance of revisionist history is to 
	global history rather than to history viewed through the lens of a 
	particular region and time period. It looks past Fernand Braudel and his 
	‘Mediterranean world’ and past world-system theory and its preoccupation 
	with the Low 
	Countries and 
	the Baltic, to wider horizons in the tradition of William McNeill’s global 
	history.
	
	At times there is a 
	rhetorical surcharge to this literature which reflects its character as a 
	polemical position. This comes across in a recurrent problem: though the portée of 
	its findings is that the East–West divergence is a fiction and is really a 
	continuum, the oriental globalization literature reverses the current of 
	Eurocentrism by marginalizing the West and centring the East; thus it 
	replays East–West binaries. Taking global history beyond East–West binaries 
	is the thrust of another body ofnstudies (Lieberman, 1999, 2003; 
	Whitfield,n2003).
	
	The oriental 
	globalization literature is unevennin that it represents a kind of 
	retroactive Sinocentrism and Indocentrism; for various reasons China, India and 
	the Middle 
	East have 
	been more extensively studied and are more salient than other areas. There 
	is frequent mention of the ‘Afro-Asian global economy’ but the African part 
	remainsnsketchier than the Asian side. Also South-east Asia, Central 
	Asia and 
	the Mongol Empire often fall between the cracks of the world’s major zones. 
	The oriental globalization thesis needs to integrate finer-grained regional 
	histories and studies such as Hoerder’s (2002) work on world migrations 
	during the second millennium. Janet Abu-Lughod also suggests triangulation 
	with local histories but notes, ‘We can never stand at some Archimedean 
	point outside our 
	cultures and outside our locations in space and time. No matter how outré we 
	attempt to be, our vision is also distorted’ (2000: 113).
	
	While the oriental globalization literature has grown rapidly and is 
	increasingly substantial, it is by no means dominant. Mainstream thinking 
	continues to view the West as the early developer and the East and the 
	global South as laggards or
	
	upstarts. At the turn 
	of the millennium – following the Soviet demise and the Asian crisis and 
	neoconservative belligerence in Washington – Western triumphalism, though 
	increasingly hollow, sets the tone as part of an entrenched ‘intellectual 
	apartheid regime’. The Washington consensus 
	is as steeped in Orientalist stereotypes and historical myopia as the 
	neoconservative mission to bring freedom and democracy to the world. 
	Eurocentric economic history à 
	la David 
	Landes (The 
	Wealth and 
	Poverty of Nations) 
	and Roberts (Triumph 
	of the 
	West) 
	rhymes with Samuel Huntington’s clash of civilizations, Bernard Lewis’s 
	account of Islam (What 
	Went Wrong?), Fukuyama’s 
	ideological history (The 
	End of History) 
	and Mandelbaum (The 
	Ideas that Conquered the World). 
	This general mindset informs IMF and World Bank policies (economics without 
	history or anthropology) as well as American aspirations in the Middle East 
	(politics without memory), as if development and democracy are virtues that 
	the West chanced upon first and only. Besides plain ignorance and arrogance, 
	there is something deceptive about Eurocentrism-aspolicy, a trait that 
	Ha-Joon Chang summed up as Kicking 
	Away the Ladder (2002). 
	In the 19th century 
	free trade was used as a means to deindustrialize colonial economies and now 
	WTO statutes and free trade agreements that uphold the intellectual property 
	rights of multinational corporations short-circuit industrialization in the 
	global South. Institutionalized amnesia and intellectual apartheid are 
	instruments of power.
	
	As the oriental globalization literature overtakes the 
	self-indulgent west-centric view of globalization, perhaps the global 
	realignments that are now gradually taking shape will catch up with the 
	material side of American supremacism.
	
	This diagnosis of the ‘global confluence’ arrives on the scene at 
	the time that China, India and East Asia are re-emerging as major forces in 
	the global economy; historiography catches up with the present just when the 
	present is coming full circle with past trends in the world economy. A 
	synthesis that is yet to take shape is that of the historical oriental 
	globalization thesis with the cutting edge of contemporary globalization in 
	the making.
	
	 
	
	
	Jan Nederveen Pieterse is 
	at the University of Illinois at Urbana-Champaign, specializing in 
	transnational sociology, and is the author of several books
	
	 
	
	 
	
	
	
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